.tech, .store, .agency: Are New gTLDs as Good as .com for Google Ranking?
With .com namespace saturation, modern extensions like .tech, .agency, .store, and .dev have gained widespread adoption.
1. Official Google Search Stance
Google has officially confirmed that its search ranking algorithms treat all new gTLDs identically to legacy extensions like .com, .org, and .net. A keyword inside the extension (like .lawyer) gives zero direct algorithmic boost, but experiences zero penalty.
2. Industry Specific Contexts
Developers love .dev and .io, design boutiques thrive on .design and .studio, and direct-to-consumer e-commerce brands find clear positioning on .store.
3. The Offline Recall Caveat
Non-technical consumers may still append .com when manually typing URLs. When using a new gTLD, ensure all visual branding explicitly reinforces the full extension.
Vipin Wadhwa
AuthorFounder & Lead Domain Strategist
Advising enterprise founders and scaling brands on high-value domain acquisitions, brand prestige, and digital authority.
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